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Do companies really believe in talent?

Do companies really believe that talent is important? How do they deal with the most critical and key moment in organisations, which is to incorporate a new professional into the team? It is a constant in all companies that projects become stagnant or stalled due to lack of talent. But this is because many people still think that the impossible process exists. And the impossible process does not exist. What does exist is the need to be constant, persistent and put in the hours, time and patience to find the right person. Never throw in the towel. 

"If we want to recruit people who will have a differential impact on our organization, we must consider whether our project is attractive. If we do not have the capacity to attract or attract talent, good candidates will not choose us. It is no longer the company that chooses the candidate, it is the powerful candidates who choose their projects". 

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What is undeniable is that looking for strong talent for weak projects makes the task much more difficult. If we want to recruit people who will have a differential impact on our organisation, we must consider whether our project is attractive. If we do not have the capacity to attract or attract talent, good candidates will not choose us. It is no longer the company that chooses the candidate, it is the powerful candidates who choose their projects. The tables have turned, the power now lies with the candidate.  

In this sense, the culture of the company, in the art of seduction, is decisive. Companies have a soul. How does the team live together in the company? What values do they have? Do they have a good time or not? Do they have autonomy? Do they have a say? All these questions and answers will mark the final decision of the talent when it comes to choosing one challenge or another. And it is worth approaching the whole selection process as a seduction process, because this is the most critical moment in the life of a company. Without good people, there is no project, no future. The future (and present) of the company are the powerful people who are part of it.

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